DESIGNER AND
BRAND STRATEGIST
I help businesses in the Travel and Hospitality industry differentiate through Strategy and Design and attract their ideal clients.
Selected Projects.
About me
I work with businesses worldwide to build stronger brands through strategy, design, and communication. My focus is creating identities that attract better clients, increase value, and deliver real results.
My background combines business strategy and copywriting (inspired by Eugene Schwartz, David Ogilvy, and Gary Halbert) with design (influenced by Sagi Haviv, Massimo Vignelli, and Saul Bass). Bringing these worlds together is what allows me to create brands that are both strategic and visually powerful.
As a digital nomad, I’ve traveled to over 30 countries and 100 cities, meeting hundreds of business owners.
In hotels, restaurants, and travel businesses, I kept seeing the same problem: great services and locations, but brands that didn’t reflect their true potential.
That’s why I chose to specialize in the hospitality and travel industry. With the right strategy, design, and communication, I help these businesses create consistent, memorable experiences across every touchpoint, so they can attract better clients and grow with confidence.
I work with businesses worldwide to build stronger brands through strategy, design, and communication. My focus is creating identities that attract better clients, increase value, and deliver real results.
My background combines business strategy and copywriting (inspired by Eugene Schwartz, David Ogilvy, and Gary Halbert) with design (influenced by Sagi Haviv, Massimo Vignelli, and Saul Bass). Bringing these worlds together is what allows me to create brands that are both strategic and visually powerful.
As a digital nomad, I’ve traveled to over 30 countries and 100 cities, meeting hundreds of business owners.
In hotels, restaurants, and travel businesses, I kept seeing the same problem: great services and locations, but brands that didn’t reflect their true potential.
That’s why I chose to specialize in the hospitality and travel industry. With the right strategy, design, and communication, I help these businesses create consistent, memorable experiences across every touchpoint, so they can attract better clients and grow with confidence.
About me
I work with businesses worldwide to build stronger brands through strategy, design, and communication. My focus is creating identities that attract better clients, increase value, and deliver real results.
My background combines business strategy and copywriting (inspired by Eugene Schwartz, David Ogilvy, and Gary Halbert) with design (influenced by Sagi Haviv, Massimo Vignelli, and Saul Bass). Bringing these worlds together is what allows me to create brands that are both strategic and visually powerful.
As a digital nomad, I’ve traveled to over 30 countries and 100 cities, meeting hundreds of business owners.
In hotels, restaurants, and travel businesses, I kept seeing the same problem: great services and locations, but brands that didn’t reflect their true potential.
That’s why I chose to specialize in the hospitality and travel industry. With the right strategy, design, and communication, I help these businesses create consistent, memorable experiences across every touchpoint, so they can attract better clients and grow with confidence.
My Brand Identity Process
My Brand Identity Process
[PHASE 1]
Discovery & Alignment
Discovery & Alignment
I help you find what makes your brand unique and turn it into a clear vision. You’ll get clarity, the right words, and stories that make clients see value instead of price.
Deliverable: Discovery Report.
[PHASE 1]
Discovery & Alignment
I help you find what makes your brand unique and turn it into a clear vision. You’ll get clarity, the right words, and stories that make clients see value instead of price.
Deliverable: Discovery Report.
[PHASE 2]
Market & Competitor Scan
Market & Competitor Scan
I analyze your industry to show where you stand and where the opportunities are. You’ll gain positioning power, knowing how to frame your offer so clients connect your brand with what competitors can’t match.
Deliverable: Competitive Analysis Deck.
[PHASE 2]
Market & Competitor Scan
I analyze your industry to show where you stand and where the opportunities are. You’ll gain positioning power, knowing how to frame your offer so clients connect your brand with what competitors can’t match.
Deliverable: Competitive Analysis Deck.
[PHASE 3]
Defining Your Brand Position
Defining Your Brand Position
I turn your difference into a clear promise that shapes your brand identity. You’ll gain distinction , clients will feel your brand was made for them and connect it with trust, relevance, and value.
Deliverable: Positioning Framework.
[PHASE 3]
Defining Your Brand Position
I turn your difference into a clear promise that shapes your brand identity. You’ll gain distinction , clients will feel your brand was made for them and connect it with trust, relevance, and value.
Deliverable: Positioning Framework.
[PHASE 4]
Identity Creation
Identity Creation
I bring your strategy to life with a logo, colors, and typography that express who you are. You’ll gain recognition, a look and feel that creates instant associations of credibility and belonging.
Deliverable: Brand Identity System.
[PHASE 4]
Identity Creation
I bring your strategy to life with a logo, colors, and typography that express who you are. You’ll gain recognition, a look and feel that creates instant associations of credibility and belonging.
Deliverable: Brand Identity System.
[PHASE 5]
Real-World Applications
Real-World Applications
I adapt your new identity into tools like social media templates, pitch decks, and stationery. You’ll gain efficiency, consistent assets that reinforce your brand in every ad, post, and presentation.
Deliverable: Templates Package.
[PHASE 5]
Real-World Applications
I adapt your new identity into tools like social media templates, pitch decks, and stationery. You’ll gain efficiency, consistent assets that reinforce your brand in every ad, post, and presentation.
Deliverable: Templates Package.
[PHASE 6]
Brand Guidelines & Handoff
Brand Guidelines & Handoff
I compile everything into a Brand Book and Asset Library with clear rules for rollout. You’ll gain consistency, every touchpoint reinforces the same associations, making your brand the first name clients think of.
Deliverable: Guidelines + Assets.
[PHASE 6]
Brand Guidelines & Handoff
I compile everything into a Brand Book and Asset Library with clear rules for rollout. You’ll gain consistency, every touchpoint reinforces the same associations, making your brand the first name clients think of.
Deliverable: Guidelines + Assets.
// What i Do Best //
[01]
Brand Identity Design
I help companies connect with the right audience, attract loyal clients, grow revenue, and lower ad costs through strategic brand identity. It’s not just about looking good, it’s about building trust, communicating value, and making people choose you over competitors. My approach, inspired by Sagi Haviv, Saul Bass, and Massimo Vignelli, is timeless, simple, and built to last.
[01]
Brand Identity Design
I help companies connect with the right audience, attract loyal clients, grow revenue, and lower ad costs through strategic brand identity. It’s not just about looking good, it’s about building trust, communicating value, and making people choose you over competitors. My approach, inspired by Sagi Haviv, Saul Bass, and Massimo Vignelli, is timeless, simple, and built to last.
[01]
Brand Identity Design
I help companies connect with the right audience, attract loyal clients, grow revenue, and lower ad costs through strategic brand identity. It’s not just about looking good, it’s about building trust, communicating value, and making people choose you over competitors. My approach, inspired by Sagi Haviv, Saul Bass, and Massimo Vignelli, is timeless, simple, and built to last.
[02]
Brand Strategy
Most companies waste money trying to be everywhere. I build strategies that make your brand clear, focused, and attractive to the right clients. This means you spend less on advertising and stop competing on price.
[02]
Brand Strategy
Most companies waste money trying to be everywhere. I build strategies that make your brand clear, focused, and attractive to the right clients. This means you spend less on advertising and stop competing on price.
[02]
Brand Strategy
Most companies waste money trying to be everywhere. I build strategies that make your brand clear, focused, and attractive to the right clients. This means you spend less on advertising and stop competing on price.
[03]
Copywriting
I write with clarity and purpose, words that connect with what people truly want and move them to take action. Strong copy lowers acquisition costs, drives growth, and gives your brand a voice worth listening to. I work alongside a partner copywriter with 15 years of experience, bringing depth and expertise shaped by the principles of Eugene Schwartz, Gary Halbert, and David Ogilvy. When copy speaks to real human motivation, it works.
[03]
Copywriting
I write with clarity and purpose, words that connect with what people truly want and move them to take action. Strong copy lowers acquisition costs, drives growth, and gives your brand a voice worth listening to. I work alongside a partner copywriter with 15 years of experience, bringing depth and expertise shaped by the principles of Eugene Schwartz, Gary Halbert, and David Ogilvy. When copy speaks to real human motivation, it works.
[03]
Copywriting
I write with clarity and purpose, words that connect with what people truly want and move them to take action. Strong copy lowers acquisition costs, drives growth, and gives your brand a voice worth listening to. I work alongside a partner copywriter with 15 years of experience, bringing depth and expertise shaped by the principles of Eugene Schwartz, Gary Halbert, and David Ogilvy. When copy speaks to real human motivation, it works.
[04]
Social Media Management
Too many businesses post just to post. I create content with a purpose, ideas that connect with people, build community, and grow your brand.
[04]
Social Media Management
Most businesses create content that doesn’t build a brand in the long term. They follow trends and chase quick wins, results that come fast and disappear just as quickly. Instead, I focus on building a real brand consistently over time, creating content that connects with an engaged community and guarantees stronger, lasting results in the future.
[04]
Social Media Management
Too many businesses post just to post. I create content with a purpose, ideas that connect with people, build community, and grow your brand.
[05]
Brand Management
A brand isn’t something you build once and forget. It has to stay consistent while adapting to the market. I make sure your identity and message stay strong over time.
[05]
Brand Management
A brand isn’t something you build once and forget. It has to stay consistent while adapting to the market. I make sure your identity and message stay strong over time.
[05]
Brand Management
A brand isn’t something you build once and forget. It has to stay consistent while adapting to the market. I make sure your identity and message stay strong over time.
Selected Projects.
Alessandro Greco
We’ve done three projects together, and now Mateus is fully handling our social media and campaigns. It’s rare to find someone who can design the strategy and also execute it daily. We’ll keep growing with him.
We’ve done three projects together, and now Mateus is fully handling our social media and campaigns. It’s rare to find someone who can design the strategy and also execute it daily. We’ll keep growing with him.
We’ve done three projects together, and now Mateus is fully handling our social media and campaigns. It’s rare to find someone who can design the strategy and also execute it daily. We’ll keep growing with him.
Hossein Ahmadi
Most designers give you options and you pick. Mateus takes you through a process where every choice is tied back to your business. It felt like strategy and design at the same time.
Most designers give you options and you pick. Mateus takes you through a process where every choice is tied back to your business. It felt like strategy and design at the same time.
Most designers give you options and you pick. Mateus takes you through a process where every choice is tied back to your business. It felt like strategy and design at the same time.
Edward Lawson
We thought we had a marketing problem, but Mateus showed us it was a strategy problem. We didn’t know our customers deeply enough to speak to them. He guided us through that process, and now our campaigns almost write themselves.
We thought we had a marketing problem, but Mateus showed us it was a strategy problem. We didn’t know our customers deeply enough to speak to them. He guided us through that process, and now our campaigns almost write themselves.
We thought we had a marketing problem, but Mateus showed us it was a strategy problem. We didn’t know our customers deeply enough to speak to them. He guided us through that process, and now our campaigns almost write themselves.
Carmen Fernández
He has a way of digging deep into the business. Before he touched visuals, he helped us clarify our audience. That’s what made the design so strong.
He has a way of digging deep into the business. Before he touched visuals, he helped us clarify our audience. That’s what made the design so strong.
He has a way of digging deep into the business. Before he touched visuals, he helped us clarify our audience. That’s what made the design so strong.
Rafael Camacho
We’ve been working with Mateus for over two years now, and every project feels like progress, not repetition. He doesn’t just design, he helps us see where the brand is going. That’s why we’ll keep him as our partner.
We’ve been working with Mateus for over two years now, and every project feels like progress, not repetition. He doesn’t just design, he helps us see where the brand is going. That’s why we’ll keep him as our partner.
We’ve been working with Mateus for over two years now, and every project feels like progress, not repetition. He doesn’t just design, he helps us see where the brand is going. That’s why we’ll keep him as our partner.
Henry Sutton
I was ready to launch with my own ideas, but Mateus challenged me. He asked questions that made me rethink everything. That process gave me a clear brand foundation, and today I can see how much stronger we are because of it.
I was ready to launch with my own ideas, but Mateus challenged me. He asked questions that made me rethink everything. That process gave me a clear brand foundation, and today I can see how much stronger we are because of it.
I was ready to launch with my own ideas, but Mateus challenged me. He asked questions that made me rethink everything. That process gave me a clear brand foundation, and today I can see how much stronger we are because of it.