How Much Does Logo Design Cost in 2024?
Graphic Designer graduated from the University of São Paulo, with 7 years of experience creating Brand identities for clients worldwide.
A logo is a key part of your brand’s identity. It’s often the first thing customers notice, so it needs to stand out. But how much should you spend on logo design? You want to balance cost with the quality and value you’ll get.
According to a study by Harris Interactive, 60% of people said they wouldn’t use a company with a poor brand image, even if the company had good reviews. Forbes reports that 74% believe a logo’s look and feel can make or break a brand.
Logos also reflect your brand’s personality and quality. The Design Council found that 42% of people think a logo shows a brand’s personality, 40% believe it indicates the type of product, and 39% think it reflects quality.
Make sure you choose the right logo design option and price to get the value you need for your business and brand growth. There are many logo design prices and packages, so understand what you’re paying for.
Logo design pricing factors
Logo design process
The cost of a logo depends on the design process. A thorough process includes research, drafts, and revisions. More time and effort mean a higher price. Complex needs and many revisions can also increase costs
Designer expertise
A logo is a key part of your brand. It helps people recognize and remember your business. A good logo makes a strong impression and sets you apart from others. Investing in a quality logo is important for long-term success.
Location
- Cost of Living: Designers in regions with a higher cost of living (e.g., major cities in the U.S. or Europe) typically charge more than those in regions with lower living costs.
- Market Demand: In markets with high demand for premium design services, prices may be inflated. Designers in areas with lower demand might charge less.
- Cultural Differences: The design industry can vary between regions. Some countries place more emphasis on branding and design, which can drive up costs.
Designers from high-cost or high-demand areas will generally charge more than those in regions where these factors are lower.
Revision process.
- Number of Revisions: Designers often include a set number of revisions in their pricing packages. More revisions beyond the included limit typically incur additional costs.
- Client Involvement: If the client requests many changes or has a lengthy feedback process, the project can take longer, increasing the overall price.
- Complexity of Changes: Simple tweaks (like color changes) are usually cheaper, but major changes (like complete redesigns) can significantly increase costs.
The more rounds of revisions or complexity involved in changes, the higher the price.
Logo quality
- Customization: A fully custom-designed logo made from scratch will cost more than a logo based on a template or logo generator.
- Uniqueness: The more time and effort spent crafting a distinctive, high-quality logo that aligns with the brand’s identity, the higher the cost.
- Scalability: High-quality logos are versatile and scalable (work well on different media, sizes, etc.), which usually requires more detailed work.
Higher quality logos demand more time, creativity, and revisions, leading to higher prices
How much does logo design cost?
The price of a logo for small businesses created by a freelance graphic designer usually ranges from $300 to $1,300. If you prefer a logo from a more reputable agency, the cost can exceed $2,000 and may reach up to $200,000.
Low end: $0-$300 USD
For budget-conscious options, consider logo design solutions ranging from $0 to $300 USD. These low-end choices can help you get started without breaking the bank.
Do it yourself
If you already have an idea in mind and want to save money, here are some viable options:
AI tools logo maker
This is the cheapest way to create your own logo. If you’re starting a new business with a tight budget, you can use artificial intelligence. With logo maker tools, you can create a logo in seconds for between $0 and $50.
these are some of your options
Sketches
Sketch costs $99 USD for a yearly license or $10 USD per month. It lets you export logos in formats like PDF, SVG, PNG, JPG, and EPS. However, it’s not suitable for print design as it doesn’t support CMYK colors. Sketch is available as a Mac app and a web app.
Adobe Illustrator
Adobe Illustrator is a top professional tool for creating logos in If you have some experience, it lets you bring your ideas to life and export them in various formats for digital and print.
You can access it through Adobe Creative Cloud for $29.99 USD per month on an annual plan or $31.49 USD month-to-month.
Buy and customize a logo template
- If you want to spend little time and money and already have some experience with Adobe apps, Canva, or other editing software, one option is to buy and customize a logo template. Here are the pros and cons of using a template:
- Pros: Quick, easy to use, and inexpensive.
- Cons: Since many people use these templates, your logo might end up looking similar to others. You may need to invest in a professional logo later on.
If this isn’t a concern for you, here are some places where you can buy a logo template:
Creative Market
Logo templates on Creative Market range from $2 to $1,000 USD, with most priced between $14 and $29 USD. You can choose a standard license for up to 500 sales or an extended license for unlimited sales, which costs about three times the listed price.
Adobe Spark
On Adobe Spark, for up to $50, you’ll find hundreds of logo templates. After picking your favorite, you can customize it directly on their website without needing to download any editing software, making it really easy to use.
GraphicRiver
On GraphicRiver, you can find thousands of logo templates. Most range from $10 to $50 and often include vector files. High-end options can cost up to $300.
Crowdsource the design
If you’re new to crowd sourcing, here’s how it works: You share a logo brief with details about your company, customers, and budget. Freelance designers submit their ideas, and you choose your favorite design. After picking the best one, you make the payment, and the designer sends you the logo files.
The cost can vary, but these are some options:
99designs holds seven-day contests with two stages: qualifying and final. You can share feedback with designers and have up to two weeks to pick the winning design.
They offer four logo packages, costing between $299 and $1299. The highest package gives access to “top-level” designers. You pay before the contest starts, but there’s a money-back guarantee if you’re unhappy.
Start a design contest with a three, five, or ten-day deadline for around $129. You’ll get up to 50 unique designs. Plus, this option often comes with a money-back guarantee.
DesignHill costs between $250 and $699, depending on the designer’s experience. The main difference from other options is that you need to pay the price upfront.
Midrange: $300-$2500 USD
If you already have a small business generating some revenue, this might be the best cost-effective option. In this category, you’ll find professional designers who can create unique logos that truly represent your business.
Freelance designer
The price of a logo created by a freelancer varies based on experience, demand, and project complexity. Generally, freelancers are an excellent option for small businesses seeking cost-effective solutions, offering flexibility and competitive prices.
You can find designers with various styles and budgets to meet your needs.
Where can i find a freelancer logo designe
Behance functions as a social network for designers. You can explore various types of projects, discover designers with different specialties, read reviews, inquire about prices, and more.
It’s one of the easiest ways to find professional designers from around the world. Prices can vary widely depending on the designer’s experience.
Dribbble is an online community and platform for designers to showcase their work, find inspiration, and connect with other creatives.
Designers share portfolios, project snapshots, and design concepts, making it a popular place for discovering design talent and trends. It also offers job listings and freelance opportunities for designers.
Fiverr is one of the cheapest and easiest options for finding designers worldwide. There, you can find logo designers who charge between $50 and $500 for a logo.
Like Fiverr, Upwork offers a wide range of designers with extremely affordable prices.
High end: $2,500+ USD
If your company is already established in the market and you’re looking to create a more professional branding with attention to detail and differentiation from competitors, this is likely the best option for you.
Agencies often charge $2,500 USD or more for a professional logo design, with some fees reaching $5,000 to $10,000 USD. This can be too expensive if you’re growing a side hustle into a full-time business.
When working with an agency, remember:
- Deposit: You might need to pay up to 50% upfront.
- Contract: Some agencies require a contract, making you responsible for the full fee once the work is done.
- Time: Agencies usually take at least a week to provide logo mockups, as they work with a team.
After your logo is finished, you might also need additional designs for social media, business cards, and brand guidelines, plus a trademark. These extras can quickly add up, so budget accordingly.
What do I get for my money?
When you invest in a professional logo design from an agency, you typically get:
- Custom Design: A unique logo tailored to your brand.
- Design Process: Multiple concepts, revisions, and finalization.
- High-Quality Files: Various formats for different uses.
- Brand Guidelines: Instructions for using your logo.
- Expertise: Access to experienced designers.
- Support: Ongoing assistance and revisions.
This ensures you get a well-crafted, professional logo that fits your brand.
Extra costs to consider
- Consultation and Strategy: Some designers offer branding consultations or strategic planning sessions to align your logo with your brand identity. These services might come at an additional cost.
- Revisions: Most designers include a set number of revisions in their initial fee. If you require more changes beyond what’s included, expect additional charges.
- Branding Materials: You may need additional designs beyond the logo, such as social media profiles, business cards, letterheads, and email signatures. These can increase the overall cost.
- Trademark Registration: If you want to protect your logo legally, you’ll need to register it as a trademark. This involves legal fees and possibly additional costs for a trademark search and filing.
How will you use your logo?
Before choosing a logo, consider how you’ll use it—digitally, in print, or both. This affects the file formats and color variations you need.
File Types:
- Raster files (.jpg, .png, .gif) are pixel-based and can become blurry if resized.
- Vector files (.ai, .eps, .svg, .pdf) are scalable and maintain quality at any size, making them ideal for various applications.
Color Variations:
- Ensure you get versions of your logo in light, dark, and full-color, plus with transparent backgrounds.
- Use RGB for digital displays and CMYK for print; Pantone can be used for both.
This will ensure your logo looks great everywhere it’s used.
Choosing the right option
Even if you’re just starting your business, a logo is key to your brand identity.
First, think about how you’ll use your logo both online and offline, then choose a design option that fits your budget.
For under $100, consider designing it yourself or customizing a template if you’re comfortable with editing. Online logo makers are a budget-friendly choice if you prefer not to buy design software but want some control over the process.
If you can spend more, try design crowdsourcing, hiring a freelance designer, or working with an agency. Whatever you choose, good luck with creating your logo!
Do you need a Design agency? Contact us
We have more than 7 years of experience designing brand identities and logos for companies in various niches around the world.
Check out our portfolio and get in touch for more details.
Nova Chicago is an Agency that helps businesses and personal brands attract high-paying clients through design and strategy.
- Email: Contact@novachicago.design
- Phone: +55 (84) 99854 3058
- Hours: Mon-Fri 9:00AM - 5:00PM