Derby Daze - Logo, Identity Design
Brand
Derby Daze
Category
Event
Year
2019
Team
Mateus Alves
Michael Hinds
The challenge
Our resolution
We designed a vibrant and energetic logo for Derby Daze that captures the excitement of the event. Using bold colors and dynamic elements, the logo reflects the lively and festive atmosphere of the derby. The modern typography and striking design ensure it stands out across various media, from promotional materials to event signage, effectively representing the event’s unique character and drawing attention.
The logo
The Derby Daze logo features a bold and dynamic design that embodies the excitement of the event. It incorporates vibrant colors and energetic elements to reflect the festive atmosphere of the derby. The design includes a striking icon and modern typography, creating a memorable and engaging visual identity that stands out across various media.
The Colors
The Derby Daze logo uses vibrant, energetic colors to capture the excitement of the event. Bright, lively hues like electric blue and vivid red were chosen to reflect the festive and dynamic atmosphere of the derby, ensuring the logo is eye-catching and memorable
The Typeface
The typeface used in the Derby Daze logo is bold and modern, designed to convey energy and excitement. Its strong, clean lines complement the dynamic elements of the logo, enhancing readability and making the design stand out across various applications.
The Challenges
Conveying Energy: Designing a logo that effectively communicates the high-energy and lively nature of Derby Daze while maintaining clarity and impact.
Appealing to a Diverse Audience: Creating a visual identity that resonates with a wide range of attendees, from enthusiastic fans to casual visitors.
Ensuring Versatility: Developing a logo that performs well across various media and formats, including promotional materials, event signage, and digital platforms.
Capturing the Event’s Unique Spirit: Reflecting the distinct atmosphere of the derby in the design, making it memorable and representative of the event’s character.
Results
The final logo for Derby Daze successfully captures the event’s vibrant energy and excitement. The use of bright, dynamic colors and bold typography creates a striking and memorable visual identity. The logo’s design effectively resonates with a diverse audience and performs well across all media, from promotional materials to event signage. Overall, it reflects the unique spirit of the derby and enhances the event’s branding.
Client Feedback
The client was thrilled with the Derby Daze logo design. They appreciated how the vibrant colors and bold typography captured the excitement and energy of the event. The logo’s versatility and memorable design were highlighted as key strengths, effectively representing the derby’s festive atmosphere. The client felt the design perfectly aligned with their vision and enhanced the overall branding of Derby Daze.
Testimonial
