Orchid Hotel - Brand identity Design & Strategy

A refined brand identity was developed for Orchid, a luxury hotel in England, to enhance its perceived value and position it as an exclusive retreat. Designed to appeal to couples aged 30 to 60, the branding captures a perfect balance of elegance and nature. Inspired by the hotel’s serene surroundings—lush greenery, a tranquil lake, and the beauty of the English countryside—the visual identity evokes a sense of escape and romance. Every detail, from the organic color palette to the sophisticated typography, reinforces Orchid as a premier destination for those seeking a luxurious yet nature-connected getaway.